After you return home, plan post-trip activities and evaluation. Encourage your travelers to give honest feedback, letting them know their input is vital to the ongoing success of your travel program.
An evaluation form can be sent to them on return with a letter of thanks for joining you on the tour.
Some points to include in the evaluation:
- Overall tour
- Site visits
- What would you add or delete?
Plan a tour reunion where everyone can share memories and photos. This opportunity to maintain friendships will help you get signups for future tours.
Your event can be a picnic, potluck meal, desserts or Sundaes on Sunday. If you host several tours a year, you may consider a big event and invite everyone. Seat them at tables for each tour but encourage fellowship as a whole.
Have the schedule of your next travel opportunity and give them incentives to sign up early. You may have a full brochure ready or only the general outline of what you will do. Give handouts of your future travel plans.
Exact dates do not need to be listed, just the time frame, destination and type of tour. When you have the exact date but not all the details for a brochure, send them a save-the-date postcard.
Everyone loves to share their photos and in this digital age it is so easy to do. Give everybody a photo gift book (this can be built into the tour price and given as a surprise gift at your reunion event). There are many Internet sites that allow you to create a photo book that looks very professional.
A job well done during the reunion event will add numbers to your next tours with repeaters and new travelers as they spread the word with family and friends!
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