American tourism in Switzerland
American tourism is Switzerland has been dwindling in the current economic times. The Swiss are trying to market their country in new ways to help build a larger American base. One marketing strategy is geared towards religious travel. They have started to advertise their many religious sites and categorizing them by regions for easy access. Sites such as St. Gallen abbey and the International Museum of Reformation are popular religious attractions. Also giving tourists the information they need to lodge in abbeys or monestaries to make it an even stronger religious experience.
To read more visit: http://www.swissinfo.ch/eng/front.html?siteSect=105&ty=st&ref=fb&sid=11036746
2012 Religious Travel Planning Guide
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